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Happy
Birthday
Antiquorum, auctioneers since 1974, came up with an unusual
idea to mark their 30th anniversary. They auctioned 20 original
Jorg Hysek watch prototypes with their accompanying inspirational
paintings. These original works of art reflect the imaginary
universe of the artist. Each timepiece is symbolically linked
to its accompanying painting and is thus intrinsically linked.
Sensational
Sonalika
Dior is a name that spells seduction, creativity and femininity
in luxury goods. The ‘Official Watch’ of the Lakme India Fashion
Week 2004, Dior announced Sonalika Sahay as the ‘Dior Sensation
of the Year’. With this title, Dior Watches has signed a two-year
contract with Sonalika and she will work closely with the
brand on marketing, product design and merchandising initiatives.
Chosen on the basis of various criteria like looks, personality
and style, Sonalika now joins Ms Dior - Yana Gupta. Sonalika
was picked from among other participating faces by notable
judges comprising Fern Mallis, executive director of 7th on
Sixth and international vice-president, IMG; Rohit Bal, leading
fashion designer; Aparna Behl, leading fashion choreographer;
Atul Kasbekar, India’s top fashion and advertising photographer
and Ravi Thakran, regional managing director, LVMH Watches
& Jewellery, Asia Pacific.
JLC
comes to India
Swiss watchmaker Jaeger-LeCoultre launched its range of renowned
watches in India recently. The collection, which will be available
in Delhi and Mumbai, starts at a price range of Rs 1.5 lakh.
The occasion also saw the launch of a new watch: the Master
Compressor Dualmatic. The Dualmatic is sporty and a traveller’s
delight. In addition to this, visitors were treated to an
exhibition titled Rendezvous at the heart of time’. The exhibits
traced the finest creations created by the JLC manufacture
since its foundation. This was the first time in the history
of the Indian watch industry that such an exhibition was brought
to the country.
Hi-five
to Hilfiger
Tommy Hilfiger, one of the largest and most recognised lifestyle
brands in the world, joined hands with Titan Industries Ltd
for the marketing and distribution of Tommy Hilfiger watches
in India. This tie-up is a testament to the popularity of
both the major brands. The water resistant watches are crafted
with care and finished with the unexpected, signature details
that are unique to the Tommy Hilfiger brand. These fashionable
watches are cool, classic, spirited, fresh and fun.
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