Soaked in luxury
Having checked into over 170 Luxury Hotels of the world, Sunraysia Five Star juices is now in entering the Indian market. Linda Wilson, Business Manager, Australasia, Sunraysia Five Star, speaks to aparna gupta about the concept of luxury juices…
What makes your juices unique?
Sunraysia Five Star is the only luxury brand of juice available in the market. Found only in the world’s best establishments, our superior quality is recognised internationally. We use only the highest quality fruits in the production of our juices — fruit bowl quality fruits or 'first pick'. Our juices are all single line juices, which means they are not mixed with other juices, allowing the guest to mix cocktails in their rooms with an exception quality juice. Sunraysia Five Star is flash pasteurised, delivering a two-year shelf life from the date of production.

What is so luxurious about them?
They are made from crushed fruit, free from any artificial colours, flavours or preservatives, using only the first pick. Sunraysia Natural Food & Beverage Company has served the needs of the international food and beverage industry for over 15 years. Five years ago, Sunraysia Five Star was spun off into an independent entity to cater to the International luxury market. The juices are made with assured quality, purity, tamper-proof seal and they come with a two-year shelf life. Sunraysia offers six varieties made from the finest fruits. For instance, Sunraysia Five Star Pear is made from William Bon Pears, the richest quality fruit sourced from the Barossa Valley, while the apple juice is crushed from the crispiest apples of Australia’s famous Barossa Valley wine growing region.
How does a ‘luxury’ juice translate to better health?
Since the juices are completely natural, made from pressed fruit and free from artificial colours, flavours and preservatives, they are the closest thing to eating a piece of fruit. The health benefits of eating fresh fruit are well documented. They are high in essential vitamins and minerals including vitamin C and fibre. Our juices are made from fruits such as pears and mango that are naturally high in dietary fibre, and vitamin C. Cranberry is an excellent choice for detoxification. In Australia, our dietary experts recommend consuming five servings of fruit per day — our juices can play an important part in meeting this dietary requirement.

Which particular flavours would you recommend for having a bright, healthy complexion?
Part of having a bright, healthy complexion is having a balanced diet and consuming minimally processed products. Personally, I like to start my day with Sunraysia Five Star Orange juice high in vitamin C and antioxidants, accompanied by pears poached in Sunraysia Five Star Pear for fibre and served with yogurt. I try to eat as naturally as possible and Sunraysia Five Star is an important part of my diet. We know fruits are rich antioxidants.
How are you planning to market your product in India?
Sunraysia Five Star is gradually being introduced to the Indian luxury market. We have appointed FineWinesNMore as our exclusive distributor in the Indian market as they match our brand strategy and positioning vision. We plan to introduce the juices to key luxury hotels in selected cities in India. We support the Sunraysia Five Star brand by advertising in luxury publications internationally, and plan to select a publication to advertise in India. Sunraysia Five Star is seen in all the right places, checking in to the world’s top hotels. We plan to do the same in India.
Share with us your brand philosophy?
Our brand philosophy is to provide the discerning world traveller with the best tasting natural juice in the luxury channel. The litmus test is when people taste Sunraysia Five Star and respond with ‘this is the best juice I've ever tasted.’
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