Tagging With Speed

Historical Highlights of TAG Heuer

1860: Edouard Heuer founds a watch-making workshop in St-Imier in the Swiss Jura.

1869: Heuer introduces his patented winding crown mechanism.

1882: Heuer patents his first chronograph innovations.

1887: Heuer patents the famous ‘oscillating pinion’ still used by major watchmakers for mechanical chronographs.

1964: Heuer launches the Carrera chronograph, named after the Carrera Panamericana road-race of the 1950s.

1966: Heuer patents the Microtimer, the first miniaturized electronic timekeeping instrument accurate to 1/1,000th of a second.

1911: Heuer introduces the first automobile dashboard chronograph.

1916: Heuer invents the first stopwatch accurate to 1/100th of a second, the Mikrograph. 1920-28: Heuer is timekeeper at the Antwerp, Paris and Amsterdam Olympics.

1933: Heuer launches the Autavia, the first dashboard stopwatch for racing cars.

1950: Heuer launches the Mareograph called the Seafarer in the United States with tide indicator and chronograph functions.

1971-79: Heuer is Official Timekeeper for Formula One’s Scuderia Ferrari.

1975: Heuer launches the Chronosplit Manhattan, the world’s first quartz wrist-worn chronograph accurate to 1/100th of a second.

1985: Heuer joins the TAG (Techniques d’Avant-Garde) group. Birth of TAG Heuer.

1987: TAG Heuer creates the S/el (sport/elegance) series, with a bracelet that is to become a brand emblem.

1989: TAG Heuer is appointed Official Timekeeper for the International Ski Federation World Cup races, and creates the 2000 chronograph, the first quartz digital display - 1/100th of a second chronograph.

1992: TAG Heuer is the Official Timekeeper for the FIA Formula One World Championships until 2003.

1995: TAG Heuer takes part in the Louis Vuitton Cup and America’s Cup with Chris Dickson and the TAG Heuer Challenge.

1997: TAG Heuer launches the Kirium Series, a watch combining technology with avant-garde design.

1999: TAG Heuer joins the LVMH (Louis Vuitton Moët Hennessy) group.

1999: Introduction of the Link Series, an emblematic sports watch. With its daring Alter Ego line, TAG Heuer targets an exclusively female clientele.

1999: TAG Heuer is Official Timekeeper for the World Skiing Championships in Vail. 2001: TAG Heuer is Official Timekeeper for the World Skiing Championships in St. Anton.

2002: TAG Heuer launches Sportvision, its first line of sports eyewear.

2003: TAG Heuer is Official Timekeeper for the World Skiing Championships in St. Moritz.

2004: TAG Heuer is Official Timekeeper of the Indy Racing League and the legendary Indy 500 race.

2004: TAG Heuer becomes Corporate Partner and Official Timekeeper of the McLaren-Mercedes Team.

2004: TAG Heuer introduces the revolutionary Monaco V4 Concept Watch at the Basel Watch Fair.

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