Dior does its trick

Sexy, glamorous, bold and avant-garde, Dior’s latest line of watches D’Trick is in synergy with john Galliano’s haute couture of the same name, says Aindrila Mitra.

Founded in 1947, the House at 30, Avenue Montaigne, near the Champs Elysees, is in sync with the unavoidable new look and the image of the eternal Parisian woman with fine shoulders and narrow waist. In the space of over forty decades, the Christian Dior brand stands as a symbol of seduction, creativity, femininity and luxury in the world of fashion.

From its very first creation in 1947 with the Corolle line, Dior opened up its avant-garde spirit scandalising the world of haute couture - lifted busts, pinched waists, smooth hip-lines and rounded shoulders caused a considerable hullabaloo. Dior watches, born in 1975, are known for their uniqueness keeping in sync with the fashion philosophy. In this era, all the awards go to the Swiss watchmakers who in conjunction with Dior’s successor-designer, have complemented John Galliano’s brilliant creations in haute couture and women’s accessories.

Characteristics such as shock, provocation, glamour and elegance therefore mark the latest watch and couture line of Christian Dior, now a part of the LVMH Watches and Jewellery, called D’Trick in distinct Dior style. It is of no surprise then that the latest collection has been inspired by Marlene Dietrich, Hollywood’s ravishing and mysterious femme fatale of the 1930s and 40s. According to Ravi Thakran, the regional managing director of LVMH, Asia-Pacific, D’Trick is all about flaunting the mantra of success. He adds, “The D’Trick range sets the international Dior fashion code for summer of 2004, a flashback to the elegant 30s. The hard-edged sophistication of the watch collection pays tribute to an international icon of glamour and class.”

There is a long lasting history to the latest revolution in Dior’s range of couture and watches. Re-introducing the flowing ankle-length skirts in 1947, Dior gave back women their long-lost sense of freedom, femininity and joie de vivre. Overnight, Dior was crowned as the ‘King of fashion’ and Marlene as one of Dior’s most important ambassadors, along with Rita Hayworth and Ingrid Bergman. While Dior created dresses, it was Marlene who made them famous. By the end of 1930s, Marlene’s allure established her as one of Hollywood’s legendary icons. Post war, she became the true feminist woman defending extravagance, a lust for risk and anti-conformism.

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