Brand Power
Titan and Tanishq have been chosen among the top 100 brands in India by Superbrands India, the Indian division of the globally renowned Superbrands Limited. The two brands were nominated from among 711 brands across 98 categories by a panel of eminent advertising, marketing, research and media professionals. The criteria for the choice included perceived brand image plus the brands' mind share, goodwill, consumer loyalty, trust and emotional bonding. Said Bhaskar Bhat, managing director, Titan Industries Limited, "The nomination is a tribute to the millions of Indian customers who have time and again placed their trust in our brands." Launched in the UK in 1993 by marketing guru Marcel Knobil, Superbrands Organisation is present in 17 countries worldwide. Every year, the councils in each country select the top brands under various categories and award them the status of Superbrands. Superbrands India was launched in India in 2002.

Scintillating Sintra
Swiss watch company Rado celebrated the tenth anniversary of the successful Sintra series by introducing the Sintra Superjubilé - an impressive model in colourful variations inlaid with precious stones. The watch was unveiled by Rado brand ambassador Lisa Ray in the presence of regional sales manager, Rado, Christian Leiggener and country manager, Swatch Group India Pvt Ltd, G Kannan. A classy dance performance by Ashley Lobo's dance troupes - a fusion of Indian classical and western dance - marked the occasion. Sintra Superjubilé is available in a choice of four different dial variations, framed either with diamonds or blue/ pink coloured sapphires.

Dine for a Cause
Chopard opened the doors of its boutique at 1, Place Vendome for an exclusive dinner given in honour of Sir Elton John on behalf of the Elton John Aids Foundation. The theme of the evening was: Humanity and Friendship. Around 50 people attended the dinner, including Liz Hurley, Arun Nayar, Prince Michael of Yugoslavia, Princess Helena of Yugoslavia and her husband Thierry Gaubert. The evening also saw the launch of the new gem-set chronographs in the Elton John collection. This limited edition ranges from a sports steel model produced in a series of 2,000 to jewellery watch models in 13 variations limited from 50 to 200 depending on the version.

Rai's Day Out!
Aishwarya Rai, ambassador of elegance for Swiss watch brand Longines, made a rare personal appearance at Alpha Omega - Boston's watch and diamond specialist. Ash began her day with a visit to the Alpha Omega Natick Mall, where she signed autographs and introduced the new Longines Evidenza collection. After a press conference at the Charles Hotel, she mingled with a select group of clients during a private cocktail reception at the Alpha Omega flagship store in Harvard Square. Aishwarya Rai has been a brand ambassador for Longines since 1999.