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 The
Rose Group
Founded by Rajeev Sheth in 1981, the Rose Group began its foray
in the world of luxury retail with jewellery. Soon, Sheth handed
the reins of its leadership to Biren Vaidya.
A master craftsman and entrepreneur, Vaidya is credited with the
tremendous progress of the company. Also referred to as Bee Vee,
his insight into the world of luxury has given form to some innovative
marketing and distribution strategies.
In 1998, he was commissioned by The Gem and Jewellery Export Promotion
Council to craft a bejewelled Ashoka Pillar to be given to the President
of India on the occasion of India’s 50th year of independence.
He was appointed as the co-convenor of the exhibition committee
of The Gem and Jewellery Export Promotion Council of India in 1998
and 1999. In 2002, he received the Elle-Décor design award
for his creative talents.
 Today
under his leadership, the Rose Group is the purveyor of jewellery,
watches and lifestyle accessories in the fashion, accessible luxury
and luxury segments. Functional in three different market segments
and with a focussed retail concept for each segment, the Rose Group
today boasts of a portfolio of over 30 international brands which
are marketed, distributed, retailed or licensed.
The manufacturing arm of the Group, Karan Arjun Jewellery Private
Limited, comprises of 300 fine Indian artisans. An array of handmade
jewellery, cast jewellery and objects d’art find expression
here. Rose International, a branch of the Rose Group, is a pioneer
of branded jewellery in India as well. It supplies to over 50 speciality
stores across 20 cities in India and exports to the United States,
Europe, Southeast Asia and the Middle East.
Rose — The brand
The Rose brand now represents luxurious experiences —
a personal statement of class and beauty, acquired only by a privileged
few. The name symbolises history, originality, sophistication and
status. Its designs cater to an elite clientele in India and overseas.
 The
Rose Salon
What started as a passion for designing for Vaidya, soon resulted
in an exquisite collection of jewellery. The Rose Salon was a natural
step to that creative process. The Salon redefines the concept and
aspiration of luxury acquisition and retailing. It impresses the
five senses of sight, smell, sound, taste and touch with its creations.
Rose Salon, which started as the perfect platform to showcase Rose
jewels, today caters to the top 5,000 Indian families by appointment
and reference.
In their effort to provide the luxury consumer with the complete
experience, the Salon began offering jewelled accessories, silverware
from Marcello Giorgio and also set up the Time Corner. This was
set up to offer a number of brands, which catered to watch aficionados.
Time Corner houses brands like Corum, Mont Blanc, Audemars Piguet,
Franck Muller and TAG Heuer. Besides these, there is the Goldpfeil
collection, a range of watches designed and handcrafted by seven
of the best Swiss watchmakers. Named after the designer, each timepiece
in this collection, is an expression of their aspiration for Goldpfeil.
 Accessible
luxury
In response to the needs of the New Age affluent entrepreneurs
and young turks, the company identified the market segment of accessible
luxury — the perfect mélange of high-end fashion and
luxury. To tap this growing market segment, the Rose Group has partnered
with leading departmental stores. This has resulted in the Rose
Corner, the prêt retail concept for the accessible luxury
segment. Here, the Rose Group offers jewels and watches suited for
the New Age affluent generation. Petals by Rose line is a prêt
collection designed for the woman of today. A fusion of fashion
and luxury, the designs are accented by diamonds, gold and semi-precious
gems in trendy colours in unique and innovative settings. The Rose
By BeeVee range showcases special jewellery for men under the signature
Bee Vee. In the accessible luxury segment for watches, Rose offers
timepieces from Christian Bernard, Versace, Cerruti 1881 and Antonio
Bernini.
Fashion
In order to promote all their fashion brands in India, the
Rose Group established a joint venture with Egana Goldpfeil and
called it Egana India. A global giant in the fashion accessories
segment, Egana Goldpfeil’s portfolio boasts of over 60 lifestyle
brands. It enjoys an international presence in watches, jewellery,
leather, pearls and eyewear.
Started in 1999, Egana India started with Esprit Timewear. Today,
it has distribution points in over 40 cities with more then 300
stores. Its knowledge of the business and the Indian market enabled
it to establish itself in the fashion-lifestyle segment. It succeeded
in changing the perception of watches from being a mere timepiece
to a fashion accessory.
Today, Egana India’s portfolio boasts of brands like Pierre
Cardin Swiss, Carrera, Mexx, Cerruti 1881 and Puma in the category
of watches and jewels.
Fruitful alliances
Rose Group has also struck business alliances with Veritime
Group (Italy), Christian Bernard (France) and Festina Group (Spain).
It also holds the licensing rights of manufacturing, marketing and
distribution for Allen Solly and Van Heusen watches and jewellery.
In addition to this, it also showcases trendy silver jewellery by
Italian designer, Tanya Rossi.
Retail concepts
In response to the emerging boom in Indian retail, Vaidya conceptualised
‘Watches and More’, a multi-brand and multi-category chain
of fashion lounges.
A bright future
Today, the Rose Group operates in jewellery, watches and retailing
of over 30 international brands. With over 25 years of experience
in manufacturing and distribution across different customer segments
from fashion to luxury, the group’s asset lies in its understanding
of the market. This strong point is bound to help the company continue
with its trendsetting ways.
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