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 you
represent the third generation of the Fendi spirit. Do you think
that the luxury essence has undergone any change?
Our company started in 1925 as a family business. Today, Fendi
is identified as a world renowned luxury brand. From the time we
started, certain aspects of luxury may have changed, but the essential
spirit of the brand still remains the same. The enthusiasm and passion
that Fendi reflects has remained the same from generation to generation.
how would you define the fashion spirit of Fendi?
Personally I feel Fendi embodies the free spirit. All our creations
are rich with curiosity and are projected to the future.
 You
had started the ‘Fendissime’ line with your sister. What
was it all about?
It was a line conceived for young people from the House of
Fendi. For that line, I worked together with my sister, Maria Teresa
and my cousin, Federica for five years. However, in 1992, I started
working for Fendi with Karl Lagerfeld. So, the Fendissime line was
suspended.
In 1994, you were heading the Fendi leather goods and accessories.
what appeals to you more — designing couture or accessories?
I love my job and take pride in whatever I do. For me, it means
continuous research and dedication. I can express my creativity
through the collections that I design — be it couture or accessories.
You created the ‘Baguette’ which became an icon bag.
What was the inspiration behind it?
 Honestly,
the ‘Baguette’ was the right bag at the right moment.
It is a bag that you can carry under your arm, close to the body
and also as an extension of the body itself. It’s not just
a simple object that you tag along. This bag created a big statement
and made a revolution in the fashion world. Besides, the ‘Baguette’,
another popular bag was the ‘Spy’ bag. I wanted something
big, but with some secret pouches. The Spy bag is feminine and stylish.
In fact, it did so well, that we got many proposals to come out
with various versions of this model — from the simpler leather
versions to the embroidered and precious ones.
While designing, how do you predict the future trends?
[Pause] As a creative person myself, I’m sensitive to
every mood, every change and every innovation around me. The trend
is in the air!
Since 2000, you’ve also been designing the men’s line.
What sets that apart?
The men’s collection reflects every season of what the
Fendi man stands for me. For the SS07 Menace collection, I’ve
created a line that appeals to the young metropolitan executive.
This collection has great detailing in terms of the essential shapes
and the neutral colours used.
are you looking at creating any special lines keeping the Indian
taste in mind?
In the future, maybe I will. I was inspired by my recent trip
to India — its colours, smells and the fantastic people. I
have definitely been motivated creatively.
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