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 Established
in 1966, the Gitanjali Digico Group is one of the earliest diamond
houses in India. By 1968, it was accorded a Sight by the Diamond
Trading Company Ltd. London and Gitanjali became one of the first
Sightholders in India. Having received over 50 national and council
awards from the Ministry of Commerce for outstanding exports, it
is today one of the largest diamond exporting companies in India.
Presently, the Gitanjali Group has highly modernised diamond cutting
and polishing facilities at five locations in India. The group strengthens
its core business of loose diamonds with its international association
to Diminco N.V.
 who
has globally diversified manufacturing operations in Bangkok, Vietnam
and China and a marketing network spread across Europe, Hong Kong,
USA and Japan. Not only that, it has captured the entire value chain
right from sourcing rough diamonds, diamond manufacturing, polished
diamond trade to jewellery manufacturing retailing and branding.
Today, the group has a great brand portfolio to its credit, be it
Asmi, D’damas, Sangini (joint venture with Sanghavi Exports) or
Nakshatra(as partners in the Brightest Circle Jewellery Pvt. Ltd.)
– all of its brands are well-established and constantly delighting
the customers all over.
D’damas
One of the most popular brands in India today with its several sub-brands
targeted towards a variety of markets. The brand has come up with
the following new collections for this season:
Bollywood Collection – The highlight of this is the ‘Krrish
Commitment’ range specially designed taking inspiration from the
much talked about Hrithik starrer movie of the same title. The Bollywood
collection has a whole new range of gold jewellery, 18-carat studded
with coloured stones celebrating Bollywood - glamorous pendants,
earrings, finger rings,bracelets and sets
 Nizam
Jewellery – D’damas presents `Nizam’, a range of exquisite
jewels created for every woman who dreams of being a princess. Reflecting
the glory of ancient Indian heritage, the Nizam jewels are at once
regal in their magnificence, contemporary in their sensibility and
universal in their appeal. Inspired by the romance of the magnificent
palaces and havelis of India, every piece in the Nizam collection
is an expression of the opulence and splendour of a bygone era.
 The
Nizam jewels are handcrafted from gold and embellished with precious
and semi-precious gemstones. Drawing upon a vast repertoire of ancient
Indian designs and jewels that were created for the maharajas and
maharanis of India, the Nizam jewels are a fusion of motifs from
nature - the lotus, paisley, jasmine, the sun, moon and myriad other
elements - all embellished with the sparkle of tourmalines, emeralds,
rubies and uncut diamonds. Each piece is exquisitely hand-crafted
in age-old techniques such as kundan with brilliantly hued gems
embedded in strips of pure soft gold, vibrant meenakari enamel colours
detailing delicate flowers and meandering vines, exquisitely entwined
filigree work, thewa, granulation and repousee. A range of necklaces,
earrings, bracelets and rings, timeless in their aura, symbolises
an ancient tradition that endures even today.
The Nizam collection has been specially designed and created for
today’s woman who is a fusion of the past and the present, traditional
at heart and modern in outlook and above all immensely proud of
India’s vast and rich heritage. Combining the aesthetics of traditional
craftsmanship and the affordability of contemporary manufacture,
the Nizam collection reiterates the enduring elegance of India’s
legacy.
The Nizam jewels collection has been specially designed and conceptualised
for D’damas by Dr. Usha BalaKrishnan, a jewellery designer and internationally
renowned historian of Indian jewellery. Drawing upon her vast knowledge
of India’s art, culture and heritage, her in-depth knowledge of
Indian craftsmanship and her finely tuned aesthetic sensiblities,
Usha’s passion for India’s artistic heritage have fired her imagination
to design pieces that lead us into a lyrical, romantic world of
sparkling magnificence. Re-interpreting ancient designs, traditional
craftsmanship and modern sensibility, the jewels reflect her elegant
and refined personality.
Inspirations - Ritu Beri’s collection – is a mix of
traditional gold work and contemporary styling. Mainly 22-carat
gold jewellery which is trendy and unusual but incorporating traditional
Indian art work, like filigree, embossing, stamping, enamelling,
granulation work.
Ballerina - the concept is to make the diamonds move
around the studded boundary. The diamonds are inside the glass moving,
celebrating joy and happiness. Coloured stones have been used in
the range and the target audience is young 22-30 years.
Petale - fall summer collection, based on bloom and
flowers. There is a lot of colour, and stones mixed with diamonds.
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