Diamonds are forever but a Patek Philippe makes for a timeless companion too. Today, watches are no longer poor substitutes to gems and jewels, as any true collector of valuables will vouch for...with options that include sparkling bezels, pure gold straps and the weighty insignia of a luxurious brand name, a dynamic timepiece can compete comfortably with a solid carat solitaire for that coveted spot in a treasure chest.With Valentines Day around the corner, many gift givers are spoilt for choice, as the Omegas and Titans, exquisitely packaged in swathes of velvet make for a versatile, exclusive and equally appealing alternative to yet another cocktail ring/pearl kada/platinum pendant.Guess?, the U.S. based, clothes and accessories house, introduced a February special in 2003 that sold out rapidly; a limited edition of steel bracelets, with heart shaped dials (strikingly similar to Tiffany’s trademark trinket), proving that jeweled watches are the new ‘it’ thing in fashion; a fad that could soon snowball into an eternal rage.This year too, many companies are gearing up for the season of romance with freshly minted ‘love’ stock, while others will simply present their existing goodies in rich wrappings - when coupled with a few stems of orchids and a box of Godiva, this makes for an ovation inspiring gift!

A quick run through may seal the deal for those still unaware of the myriad choices available to suit any budget or requirement:

AUDEMARS PIGUET
Another high-glitz brand, one that also explains the subtle language of a refined palette. For a refreshing change, bypass their beautiful jeweled originals and set sights on the ‘Lady Royal Oak’ limited edition - a sturdy image of octagonal dial held together with gold screws - try the metal straps or the sultry red crocodile leather one. The Offshore range of chronographs is specially assembled by hand and features gem-set options for an all-rounded personality. Audemars Piguet retails at Rs.2,90,000 and above.

Raouff Ansari, Managing Director, Finex Distribution strongly believes, “Watches today are no longer simply functional objects, but essential components of lifestyle. Consequently, they are very much appropriate when being used to convey expressions of sentiment.”

So, express your love this romantic Valentines with an individualistic, eternal token of commitment...and watch her cherish every moment of your time together!

BVLGARI
Renowned in the jewellery and watch trade, this ultimate luxe brand is presenting its prestigious clientele with a total package of St. Valentine’s rose gold separates - from the ‘Tondo Shake’ pendant of rotating hearts, to the special edition ‘Ergon Chrono’ watch, replete with alligator strap. Prices on request, and not recommended for those on a limited purchase spree.

CARTIER
While the ‘Tank Francaise’, in versions including all steel, steel and gold, and all gold rates high on many a wish list; the ‘Declaration’ model is a phenomenal piece of work too. Imagine - 8 yellow gold mobile bands, of which four shimmer with diamonds, 2 fixed bands with diamonds again, all supporting or sliding to unveil a solitaire studded ivory dial that could only spell spellbinding brilliance. A collector’s item, this one. Cartier retails at Rs.80,000 and above.

ESPRIT
Price points ranging from Rs. 2,450 to Rs. 6,950, along with a label that promises innovation and utility. The soon to be launched Spring/Summer 2005 collection, will hit the stores sometime before February 14th, and special promotional offers will be Esprit’s marketing gimmick for season. The urban workingwoman will definitely appreciate this one. Ask for their best sellers, ‘Gold Coast’, ‘Mirror Drop’ and ‘Cinema Black Chrono’ to make the decision making process a leisurely lengthy affair.

Send this article to a friend